How To Design A Logo

A great logo is more than just images and words. It tells a story about your brand and who you are. It represents what you stand for. That’s a lot to ask when coming up with ideas for your logo. In the steps below, we’ll take you through our process of designing a memorable logo to last a lifetime.

Let’s begin.


  1. Determine the primary function of your logo
  2. Think about your target market
  3. Decide whether to incorporate your company’s name into the logo
  4. Follow the company’s color scheme
  5. Be inspired by but don’t copy successful logos
  6. Keep it simple


  1. Create multiple designs
  2. Draw a rough sketch of the design
  3. Show the design to a test market
  4. Get feedback from people in your target market
  5. Be wary of relying too heavily on family and friends
  6. Make sure that the design is scalable

Finalizing the Design

  1. Create a final draft
  2. Keep listening

This is our process you should take when designing your logo.